Social Media Branding
Everyone knows now how important it is to promote small businesses on social media for better branding and generating leads as well.
Social media Is being used by every age group now and as you know initially social media was being used by only the youngsters but as time changed now social media is becoming a part of daily life.
Due to this rise in social media use by people all over the world small medium businesses, as well as big brands, have started utilising social media for brand growth and marketing. Social media is becoming one of the top channels to promote business online organically and by running paid ads.
Stats of Social Media Uses all Over the world
If you talk about the stats of Social media Uses all over the world
- More than half of the world now uses social media (58.4%)
- 4.62 billion people around the world now use social media, 424 million new users have come online within the last 12 months
- The average daily time spent using social media is 2h 27m.
How to do Branding on Social Media for Small Businesses?
Branding is the most important vertical of business if you want to grow your business and want to attract high-paying clients. Proper branding gives clients an idea about your business mission, vision, and Idea Behind your product and services. Branding is all about creating a clear and positive perspective towards your brand, product, and services.
You need to follow the step-by-step approach to do branding on social media for small and medium-sized businesses.
Understand Your Niche
You want to do social media branding of a small business means that the business has already chosen a niche. What you have to do now is understand that niche better to create a social media branding strategy for small businesses.
To Understand the niche deeply list down following points and make notes on:
Audience age Group :_______________
Audience Gender :_______________
Audience Interest :_______________
Audience Profession :_______________
Competitors in same niche :_______________
The Gape in the industry :_______________
Choose Right Platform
Choosing the Right platform is very important when it comes to the social media branding of any business. You need to understand which kind of niche you have and what kind of audience you need to target to spread awareness and generate leads for your business. List down the top platforms where your audience is hanging around. It could be Facebook, Twitter, LinkedIn, Instagram, Youtube, and any other platform according to your business and niche. For some businesses, a single platform is enough and for some social media presence on all platforms is necessary.
Social media platforms Page Optimization
Whether you are doing branding and marketing on Facebook or Instagram or on any other platform, Each platform has some special features and basic requirements. Like Profile pic, Cover page, Description, Contact Details, Highlights, Page Type and many more other details. Fill in all the details completely and The images and cover pages you are using should be very attractive.
You can use Canva to Create Attractive Profile pic, Cover pages, Thumbnails and other content for your social media profiles. If you want to Learn Canva Step By Step you can Join Canva Mastery Course By Manoj Joshi
Content Creation for Social Media Branding
Every platform has different requirements in terms of content. Check out all forms of content supported by the social media platform you are trying to make a presence on and create content around your product and services.
The content should be:
- Informative and helpful content
- Entertaining content
- Impressive and attractive content
- Emotions should be there
- In sync of your brand
Type of content
- Images
- Text
- Audio
- Long Videos
- Short Videos
- Screenshots
- Clients reviews
Creating Quality Content and posting it on social media helps your brand create authority and your audience start having trust in your brand. If you want to learn More About Social Media Branding Check our the Social Media Branding Course
Utilise Auto Responders
You can utilize autoresponder tools on Facebook and Instagram to reply to your DM and Comments which increase engagement on your social media Profile.
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Conclusion
You need to understand your business first and then the social media platform you are picking to promote your business on social media. Content Creation Plays very important role while we talk about organic social media Branding. Utilise Social Media Automation Tools to Increase Engagement on your social media profiles. Hope you like this article on the topic How to DO branding on Social Media for small businesses. You can write your comment, suggestion, and question in the comment section so that we can provide more value to grow your business online.