Email Marketing is a very effective way for all scale of companies to reach their consumer and future consumers but anyone who tried email marketing before knows it’s not as simple as drafting a message, you have to take care of many things like building a vision appropriate email list of consumers so that your email reach to right people, building different types of email for different types of situation, keep in check with “can-spam” regulations of emails, building attractive design for on-brand email and analyzing every situation and it’s result etc.
Effective email marketing might take time, effort and strategy, but we can ease this process by using these tools.
1. Mailchimp
It is the most popular email marketing tool with over 14 million users. It is easy to use and offers a variety of features, including email templates, automation, and segmentation.
Features
It provide four plans and features are distributed according to plans, I will be mentioning some general features :
- Monthly email limit: 150,000
- Customer Support: Phone and Priority Support
- Pre-built Templates: Premium Collection
- Data Insights: Reports and Analytics
- Personalized Onboarding: 4 Sessions
- Role-Based Access: 5 Roles
- 300+ Integrations
- Creative Assistant: This is a drag-and-drop email builder that helps you create professional emails without any coding experience.
- A/B Testing: This allows you to test different versions of your email campaigns to see which one performs better.
- Email Scheduling: This allows you to schedule your email campaigns to be sent at a later date and time.
- Automated Customer Journeys: This allows you to create automated email sequences that are triggered by subscriber activity.
- Custom-Coded Templates: This allows you to create custom email templates using HTML and CSS.
- Send Time Optimization: This helps you send your emails at the best time to improve your open and click-through rates.
- Predictive Segmentation: This helps you segment your subscribers based on their predicted behavior.
- Content Optimizer: This helps you optimize your email content for click-throughs and conversions.
- Dynamic Content: This allows you to personalize your email content based on the recipient’s interests and demographics.
- Campaign Manager: This allows you to manage all of your email campaigns in one place.
- Multivariate Testing: This allows you to test multiple elements of your email campaigns at the same time to see which combination performs best.
- Comparative Reporting: This allows you to compare the performance of different email campaigns to see what’s working and what’s not.
- Advanced Segmentation: This allows you to segment your subscribers based on their interests, behavior, and demographics.
2. Brevo
Brevo is an email marketing platform that helps businesses in creating stunning emails without any graphic design skills, send campaigns straight to your customers’ inboxes, and track your results.
It provide four plans and features are distributed according to plans, i will be mentioning some general features :
Features
- Enterprise-grade security: Benchmark Email uses enterprise-grade security measures to protect your data, including SSL encryption, two-factor authentication, and IP address restrictions.
- Advanced integrations: Benchmark Email integrates with a variety of third-party services, such as Salesforce, Google Analytics, and Shopify. This allows you to connect Benchmark Email with your other online tools and automate your workflows.
- Sub-account management: You can create sub accounts for your team members so they can manage their own email campaigns. This is a great way to give your team members the autonomy they need while keeping your email marketing campaigns organized.
- Tailored onboarding: Benchmark Email offers a tailored onboarding process that helps you get started with the platform and optimize your email marketing campaigns. This includes a dedicated onboarding manager who will help you every step of the way.
- Personalized support: Benchmark Email offers personalized support that is tailored to your specific needs. This includes 24/7 phone support and email support.
- Flexible contract: Benchmark Email offers flexible contracts that can be tailored to your specific needs. This allows you to choose the plan that best fits your budget and requirements.
- Marketing automation: Benchmark Email allows you to create automated email sequences that are triggered by subscriber activity. This is a great way to nurture your leads and convert them into customers.
- A/B testing: You can A/B test different elements of your email campaigns, such as the subject line, the email content, and the call to action, to see what works best. This is a great way to improve the performance of your email campaigns.
- Advanced statistics: Benchmark Email provides advanced statistics that allow you to track the performance of your email campaigns. This data can help you identify what’s working and what’s not so you can improve your campaigns over time.
- Multi-user access: You can grant multiple users access to your Benchmark Email account so they can collaborate on email campaigns. This is a great way to streamline your email marketing process.
- Send time optimization: Benchmark Email’s Send Time Optimization feature helps you send your emails at the best time to improve your open and click-through rates.
- Phone support: Benchmark Email offers phone support if you need help with the platform.
3. Constant Contact
This is a popular choice for small businesses. It offers a variety of features, including email templates, email deliverability, and reporting.
Features
It provide three plans and features are distributed according to plans, i will be mentioning some general features :
- Unlimited users: You can have as many users as you need on your GetResponse account.
- 25 GB storage: You can store up to 25 GB of data on your GetResponse account, including email messages, contact lists, and marketing materials.
- Monthly email sends: 24x your number of contacts: You can send up to 24 times your number of contacts per month. For example, if you have 1,000 contacts, you can send 24,000 emails per month.
- Phone & chat support: You can get help from GetResponse 24/7 via phone or chat.
- Dynamic content in email: You can add dynamic content to your emails, such as the recipient’s name or the latest blog post.
- Reporting (heatmap & revenue): You can get detailed reports on your email campaigns, including open rates, click-through rates, and revenue generated.
- Automations (custom templates): You can automate your email marketing by creating custom templates that are triggered by certain events, such as a new contact signing up for your list or a customer making a purchase.
- AI content recommendations: GetResponse uses artificial intelligence to recommend content that is relevant to your subscribers.
- Marketing CRM: GetResponse integrates with popular CRM systems, such as Salesforce and HubSpot, so you can keep your contact data up-to-date.
- Web sign-up forms: You can create and embed web sign-up forms on your website to collect leads.
- Polls & surveys: You can create and send polls and surveys to your subscribers to get feedback.
- Landing pages: You can create and customize landing pages to promote your products or services.
- Social media posting: You can schedule social media posts from GetResponse to save time and automate your social media marketing.
- Event management: You can create and manage events from GetResponse, including sending invitations, collecting registrations, and sending reminders.
- Scheduled email sends: You can schedule your email sends to be sent at a later date and time.
4. HubSpot
HubSpot Email Marketing is a powerful tool that helps businesses of all sizes create, send, and track email campaigns.
Features
It provide plans according to customer needs and features are distributed according to plans, i will be mentioning some general features :
- Reporting dashboard: 50 dashboards, 30 reports per dashboard
- SEO recommendations & optimizations: Advanced recommendations
- Website traffic analytics: Customizable website traffic analytics
- Subdomain and country-code top level domain availability: Unlimited subdomains and CCTLDs on 10 root domains
- Team email
- List segmentation: 2000 active lists, 2000 static lists, Random list samples and split lists
- Conversational bots: Additional features
- Forms: Remove HubSpot branding
- Custom properties: 1,000 custom properties per object.
- Email health reporting
- Email automation: Unlimited actions, plus omni-channel marketing automation
- Ad Management: All available ad types, 15 audiences
- Email marketing: 20x marketing contact tier email send limit per calendar month
5. Klaviyo
This tool is designed specifically for e-commerce businesses. It can help you send triggered emails based on abandoned carts, product views, and other customer activity.
Features
It provide three plans and features are distributed according to plans, i will be mentioning some general features :
- Hyper-precise segmentation: GetResponse allows you to segment your email list based on a variety of factors, such as demographics, interests, and behavior. This allows you to send more targeted and relevant emails to your subscribers.
- Drag-and-drop automation builder: GetResponse’s automation builder makes it easy to create complex automation workflows without any coding knowledge. You can use automation to send triggered emails, welcome new subscribers, and nurture leads.
- Built-in forms and pop-ups: GetResponse makes it easy to add forms and pop-ups to your website to collect leads. You can also use these forms to segment your subscribers and track their progress.
- Personalized benchmarks: GetResponse provides personalized benchmarks for your email marketing campaigns. This helps you track your progress and see how you’re doing compared to other businesses in your industry.
- 300+ pre-built integrations: GetResponse integrates with over 300 other apps, so you can connect your email marketing with your CRM, e-commerce platform, and other tools.
- Templates with built-in best practices: GetResponse offers a variety of email templates that are designed to be effective. These templates come with built-in best practices, so you can create high-converting emails without having to start from scratch.
- Campaigns for targeted, one-off messages: GetResponse allows you to create campaigns for both targeted and one-off messages. This gives you the flexibility to send emails that are relevant to your subscribers and achieve your specific goals.
- Automated A/B testing: GetResponse allows you to automate A/B testing for your email campaigns. This helps you find the best subject lines, email copy, and other elements for your campaigns.
- Detailed customer profiles: GetResponse provides detailed customer profiles for your subscribers. This information can help you segment your list, create personalized emails, and track your results.
- Personalized product recommendations: GetResponse can recommend products to your subscribers based on their purchase history and interests. This is a great way to increase sales and boost customer engagement.
- Precise multi-channel attribution: GetResponse can track the impact of your email marketing campaigns across multiple channels. This information can help you optimize your campaigns and get the most out of your email marketing efforts.
- Built-in compliance and deliverability: GetResponse is committed to providing a compliant and deliverable email service. They have a dedicated team of experts who work to ensure that your emails are delivered to your inbox.
6. GetResponse
GetResponse is an email marketing platform that provides small businesses, solopreneurs, coaches, and marketers with powerful and affordable tools to grow their audience, engage with their subscribers, and turn subscribers into paying customers.
Features
- Email marketing: Create and send professional emails, track opens and clicks, and measure ROI.
- Autoresponders: Automate your email marketing to send triggered emails based on subscriber activity.
- Segmentation: Organize your subscribers into groups based on their interests and behavior.
- Landing pages: Create and publish high-converting landing pages to capture leads and sales.
- Webinars: Host and record webinars to educate and engage your audience.
- Marketing automation: Create and manage complex marketing automation workflows.
- Reporting: Track your email marketing results and identify areas for improvement.
7. Omnisend
Omnisend is an all-in-one email marketing and SMS marketing platform that helps businesses of all sizes grow their sales and engagement. With Omnisend, you can create beautiful emails and SMS messages, automate your marketing campaigns, and track your results.
Features
It provide three plans and features are distributed according to plans, i will be mentioning some general features :
- Marketing automation: Create automated email sequences that send the right message to the right person at the right time.
- Campaigns: Create and send email campaigns, webinars, and landing pages to grow your audience and drive sales.
- Unlimited segmentation: Segment your subscribers based on their interests, behavior, and demographics to send more targeted emails.
- Email Builder: Create professional emails with a drag-and-drop editor and GetResponse’s library of templates.
- Sales & Performance Reports: Track your email marketing results and see how your campaigns are performing.
- FREE SMS credits: Get 100 free SMS credits every month to send text messages to your subscribers.
- Web push notifications: Send notifications to your subscribers’ browsers and mobile devices.
- Facebook custom audiences: Create custom audiences on Facebook to target your ads to people who have already interacted with your email campaigns.
- Google customer match: Create custom audiences on Google to target your ads to people who have already interacted with your email campaigns.
8. MailerLite
MailerLite is an email marketing platform that helps businesses of all sizes create and send email campaigns, automate their marketing, and track their results.
Features
- Unlimited transactional emails: You can send an unlimited number of transactional emails to your subscribers.
- Email templates: You can use MailerLite’s library of email templates to create professional transactional emails without any coding experience.
- Segmentation: You can segment your subscribers based on their interests, behavior, and demographics to send more targeted transactional emails.
- Reporting: You can track the performance of your transactional emails and see how they are being opened and clicked.
- Dedicated IP: You will be assigned a dedicated IP address to improve the deliverability of your transactional emails.
- 24/7 support: You will have access to 24/7 support from MailerLite’s customer support team.
9. Active Campaign
ActiveCampaign is a cloud-based marketing automation platform that helps businesses of all sizes grow their customer base, increase sales, and improve customer service.
Features
- Custom Reporting: This allows you to create custom reports to track your email marketing results and identify areas for improvement.
- Custom Objects: This allows you to create custom fields and data structures to store information about your contacts and customers.
- Single Sign-On: This allows your users to sign in to ActiveCampaign using their existing credentials from another service, such as Google or Microsoft.
- Uptime SLA: This guarantees that ActiveCampaign will be available 99.9% of the time.
- HIPAA Support: This means that ActiveCampaign meets the strict security and privacy requirements of the Health Insurance Portability and Accountability Act (HIPAA).
- Custom Mailserver Domain: This allows you to use your own domain name for your email marketing campaigns.
- Unlimited Email Testing: This allows you to send an unlimited number of test emails to your subscribers to make sure your campaigns are working properly.
10. ConvertKit
ConvertKit is an email marketing platform designed for creators, such as bloggers, podcasters, and entrepreneurs. It offers a variety of features to help creators grow their audience and connect with their subscribers.
Features
- Unlimited broadcasts: You can send unlimited emails to your subscribers, without any restrictions on frequency or size.
- Audience tagging and segmentation: You can organize your subscribers into groups based on their interests, behavior, and demographics. This allows you to send more targeted emails that are more likely to be opened and clicked.
- Sell digital products & subscriptions: You can use ConvertKit to sell digital products and subscriptions directly to your subscribers. This is a great way to generate recurring revenue from your email list.
- Priority live chat & email support: You will get priority support from ConvertKit’s customer support team. This means that you will get help faster if you have any questions or problems.
- Creator Network: You can connect with other creators who use ConvertKit. This is a great way to get advice, support, and collaborate with other creators.
- Free migration from another tool: If you are already using another email marketing platform, ConvertKit will help you migrate your subscribers and data for free.
- Automated email sequences: You can create automated email sequences that send the right message to the right person at the right time. This is a great way to nurture your leads and convert them into customers.
- Visual automation builders: You can use ConvertKit’s visual automation builder to create complex automation workflows without any coding experience.
- Third-party integrations: ConvertKit integrates with a variety of third-party services, such as WordPress, Shopify, and Zapier. This allows you to connect ConvertKit with your other online tools and automate your workflows.
- Unlimited team members: You can add unlimited team members to your ConvertKit account. This is great for businesses or teams that need to collaborate on email marketing campaigns.
- Newsletter referral system: You can earn commissions when you refer other creators to ConvertKit. This is a great way to earn some extra money and help other creators grow their businesses.
- Subscriber scoring: You can assign scores to your subscribers based on their engagement with your emails. This allows you to identify your most engaged subscribers and target them with more personalized messages.
- Advanced reporting: ConvertKit provides detailed reporting on your email marketing campaigns. This data can help you track your results and improve your campaigns over time.
11. Benchmark Email
Benchmark Email is a good choice for businesses of all sizes, especially small businesses and startups. It is easy to use and affordable, and it offers a wide range of features to help you grow your business.
Features
- Professional Email Templates: Benchmark Email offers a library of professional email templates that you can use to create your email campaigns.
- RSS Emails: You can create RSS emails that automatically send your subscribers the latest content from your blog or website.
- Email Authentication: Benchmark Email supports SPF, DKIM, and DMARC email authentication, which helps to improve your email deliverability.
- Custom HTML Editor: You can use Benchmark Email’s custom HTML editor to create custom email templates or to add custom code to your emails.
- Compare Email Reports: Benchmark Email allows you to compare the performance of different email campaigns so you can see what’s working and what’s not.
- Advanced Segmentation: Benchmark Email allows you to segment your subscribers based on their interests, behavior, and demographics. This allows you to send more targeted emails that are more likely to be opened and clicked.
- Surveys: You can create surveys and polls to gather feedback from your subscribers.
- Smart Sending: Benchmark Email’s Smart Sending feature helps you to send your emails at the best time to improve your open and click-through rates.
- A/B testing: You can A/B test different elements of your email campaigns, such as the subject line, the email content, and the call to action, to see what works best.
- Email Engagement Automations: Benchmark Email allows you to create automated email sequences that are triggered by subscriber activity.
- Advanced Branching Logic: Benchmark Email’s Advanced Branching Logic allows you to create more complex automated email sequences that are tailored to the individual subscriber.
- Website Tracking: Benchmark Email allows you to track the behavior of your subscribers on your website so you can see how they interact with your content.
- Subaccounts: You can create sub accounts for your team members so they can manage their own email campaigns.
- Online Help Center: Benchmark Email offers an online help center with articles, tutorials, and videos to help you get the most out of the platform.
- Managed Account Setup: Benchmark Email offers a Managed Account Setup service that can help you get started with the platform and optimize your email marketing campaigns.